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DOOSAN LAUNCH SCRAPPAGE SCHEME
Monday, May 10, 2010
Korean forklift manufacturer, Doosan, has launched the first forklift scrappage scheme, through their nationwide distributor network.
The scheme follows the same lines as the Government’s car scrappage scheme, offering £2,000 off any new Doosan Pro-5 counterbalance trucks to customers trading in old machines of 10 years old or more.
One in five new vehicles bought under the automotive scheme is from a South Korean carmaker, and Doosan’s South Korean ideals seem particularly suited to producing value products. Doosan’s UK sales manager, Paul Watson, says the idea makes great sense for the materials handling sector.
Said Paul: “The Government scheme has generally been seen as a success in the motor industry and has spread to other sectors. Our products are very popular with those looking for a value-for-money machine that’s simple to operate and robust in performance, so we have worked with our dealer network to produce a great offer.”
The car scheme has also been credited with improving the UK’s emissions levels and the impact could be even greater for forklifts. “It’s fair to say that emissions regulations have become a lot tougher in the past 10 years,” says Paul, “and we have made great strides as an industry and as a business to reduce unnecessary pollution: our LPG models in particular are amongst some of the cleanest on the market.”
The Doosan scrappage scheme will run from now until September 30th through all participating distributors.
To help promote the scheme Doosan have turned to a new customer, Shildon-based International Waste Metals, founded by directors, John Cumberland and Tom Shepherd in 2009. A Doosan Pro-5 truck user and the owner of a Doosan excavator complete with magnet attachment, the Waste Transfer Station is capable of processing thousands of tonnes of waste materials every year, and sees more than its fair share of forklifts and reach trucks.
“We are always trying to reduce our customers’ need for landfill,” says waste recycling manager, Paul Ryan. “We can reduce costs by providing the appropriate bins or receptacle, be it metals, plastics or cardboard, we offer skip hire and free collection, and the customer receives the value of the materials we take away.”
Surprisingly, it can be difficult to convince businesses that there’s no catch. “Our levels of service are obviously vital - if we provide poor service we are out - there’s no contract. Occasionally it’s difficult to persuade people it’s in their interests NOT to have a contract,” adds metals trader Chris Trotter, “but we are confident that we provide superb value and our growing list of customers proves that other people think so too!”
With a clear need to keep the site moving at all times the equipment has to be rock solid. Says Chris: “The last thing we need is for machines to go down. If they breakdown it means we cannot sell our refined goods because we cannot process the raw materials. Having a machine down for a period of time could seriously affect our business. Thankfully we have reliable machines - it’s paramount to our business.”
For more information visit www.doosanscrappage.com